Product Owner - Website Conversion & Growth

Conversion Optimization and Product Analytics (Core Focus):

• Own the performance of key website funnels, including landing pages, forms, and conversion paths, with conversion rate as your north star metric.
• Analyze user behavior, session data, drop off points, and on site engagement to identify friction and opportunity.
• Form data backed hypotheses and translate them into a prioritized experimentation roadmap.
• Define, launch, and evaluate A/B and multivariate tests, and make clear ship, kill, or iterate calls based on results.
• Partner with design and engineering to turn insights into shipped UI/UX improvements such as page layout, form design, copy, page speed, mobile experience, and trust signals.
• Report on outcomes in terms stakeholders care about, including conversion lift, lead volume, lead quality, and revenue impact.

Product Vision and Roadmap:

• Translate business goals, such as more leads, better lead quality, and higher conversion, into a clear, prioritized backlog.
• Build and maintain a roadmap focused on funnel and website enhancements.
• Keep an eye on competitor sites and industry UX and CRO trends, and bring relevant ideas back to the team.

Requirements and Documentation:

• Turn business needs and test hypotheses into clear user stories and acceptance criteria.
• Prepare lightweight, useful Product Requirement Documents (PRDs) that are clear enough for engineering and design to build from, without unnecessary overhead.
• Maintain release notes and document key product and test decisions and their outcomes, so learnings compound over time.

Stakeholder Management:

• Act as the main link between business stakeholders and the development team.
• Present roadmap progress and experiment results in a way that is clear to both technical and non technical audiences.
• Manage expectations on scope, timelines, and trade offs, and know when to push back on a request that will not move the needle on conversion.

Qualification & Experience:

• Bachelor's degree in Computer Science, Business, Design, Marketing, or a related field, or equivalent practical experience.
• 2 to 4 years as a Product Owner, Product Manager, CRO Specialist, or similar role, ideally with direct exposure to high traffic websites, landing pages, or lead generation funnels.
• A track record of using data to improve conversion, not just shipping features, but proving they worked.
• Solid experience with Agile/Scrum, including backlog management, sprint planning, and writing detailed user stories and acceptance criteria.
• Experience working in Agile/Scrum environments.
• Experience with website conversion optimization strongly preferred.

Skills:

• Strong grasp of UI/UX principles and how design decisions affect user behavior and conversion.
• Comfortable reading and interpreting web analytics, session recordings, heatmaps, and A/B test results to draw actionable conclusions. Specific tools matter less than the underlying analytical thinking.
• Working knowledge of Agile tooling such as JIRA or similar. This is a good to have, not a must have, as long as you understand iterative, sprint based product development.
• Basic technical literacy, including an understanding of APIs, databases, and web architecture well enough to have informed conversations with engineering.

How You Work:

• Genuinely customer centric. You want to understand why users behave the way they do, not just what the numbers say.
• Strong communicator who can present data and recommendations clearly to stakeholders at every level.
• Decisive prioritizer, comfortable making trade off calls with incomplete information.
• Leads through influence. You will not manage this team directly, but you drive alignment and momentum anyway.
• Comfortable in a fast moving environment where hypotheses get tested and iterated quickly.